Web Design Philippines Pricing: Costs, Packages and Value

Prices by website type First-year costs explained Custom design and SEO foundations
Tim Hill
David Miller
Tej Desai
Noa Takhel
Ran Mart
Douglas Debecker
Trusted Web Design Service Worldwide

For an initial website budget in the Philippines, use ₱20,000–₱40,000 for a basic site, ₱50,000–₱200,000 for a business or corporate site, and ₱70,000–₱250,000 for a platform-based online store as reference ranges. The design approach, content, editing tools, and integrations determine what those budgets actually cover. My fully custom packages range from ₱120,000 to ₱480,000.

I'm Dixie Raiz Pacheco, a web designer and full-stack developer in Cagayan de Oro with 15+ years of experience. This guide explains what you get at different price levels, what to budget after launch, and when investing in custom design makes better business sense.

Updated September 8, 2026. All USD-to-PHP conversions use ₱60 = $1.

How Much Does a Website Cost in the Philippines?

Start with the type of website you need, then compare the work included. A basic setup, a custom brand experience, and a store with payment and delivery rules are different projects.

Website typeInitial budget referenceWhat to establish before comparing quotes
Basic informational website₱20,000–₱40,000Page count, template use, supplied content, mobile layouts, and contact features
Business, portfolio, or corporate website₱50,000–₱200,000Original design versus theme adaptation, service pages, content editing access, and revision scope
Platform-based online store₱70,000–₱250,000Product setup, checkout, delivery rules, subscriptions, and payment fees
My custom landing page₱120,000 ($2,000)One original page with motion, foundational SEO, and one staging revision
My custom business websites₱180,000–₱480,000 ($3,000–$8,000)Multiple custom pages, content editing tools, and increasing design collaboration and business functionality
The first three ranges are published budget references, not fixed quotes; their scopes overlap. The final two rows are my package prices. Source note: website-type pricing reference, checked September 8, 2026. Hosting, maintenance, content production, and integrations must be checked separately.

What should a small business budget?

A basic site can cover company information and a way to contact you. An established service business often needs more: individual service pages, convincing project examples, answers to buyer questions, and content the team can update.

For that custom business scope, my Express package is ₱180,000 for up to eight pages, with a dashboard to edit your homepage, publish blog posts, and manage one additional content area agreed in the project scope. Bespoke Pro is ₱300,000 when you want close design collaboration, editing tools for your homepage, blog, company details, and one additional content area, plus advanced motion and a light custom CRM to organise enquiries and follow-ups. The difference pays for a deeper process and more capability, rather than page count alone.

What about a cheap template website?

Very low setup prices can leave the content, configuration, and ongoing upkeep with you, or require a recurring plan. Ask for the first-year total and an exact list of deliverables. If the quote excludes the design changes, editing tools, or integrations you already need, add those costs before deciding it is cheaper.

For a closer comparison, see custom website vs template. The web development service page explains the editing tools, CRM and delivery process included in my builds.

What Changes the Price of a Website?

Two quotes for a five-page website can cover very different amounts of work. These are the differences that matter most.

Part of the projectSmaller scopeMore involved scope
Strategy and collaborationA clear brief with one decision-makerDiscovery, research, positioning, stakeholder input, and design reviews
DesignAdapting an existing layoutOriginal art direction, page layouts, responsive detail, and custom motion
ContentYou supply approved copy and imagesResearch, writing, photography, case studies, or content migration
Content managementA few editable fieldsAn editing dashboard for different content types, plus reusable page layouts
Business functionsA contact link or booking embedLead qualification, database inboxes, checkout, or CRM integration
SEO and launchBasic page setupPlanned page structure, metadata, crawl checks, structured data, testing, and handover
In my builds, foundational SEO is included. Pro and Max also make room for collaborative design decisions, so your positioning, content, and customer journey shape the result. Express keeps the custom design and development but uses a faster staging-first review process.

Confirm content production and third-party integrations in the proposal. A booking embed and a custom scheduling system should never be treated as the same deliverable.

What Will You Pay After Launch?

Ask for a second total alongside the build price: the cost to keep the website running for its first year. Check the renewal cost for year two as well, especially where the first year is discounted or included.

CostQuestions to ask
DomainWho owns the registration? What is the renewal price? Is it held in an account you control?
Hosting or platform subscriptionIs it included initially? Is annual payment required? What happens when traffic or storage grows?
Business emailIs a mailbox included, or only email sent by the website? How many accounts do you need?
Themes, plugins, and appsWhich licences recur? Who holds them, and will they transfer at handover?
MaintenanceDoes it cover updates, backups, monitoring, repairs, or content changes? What are the limits?
PaymentsWhat does the gateway charge? Does the website platform add a separate fee?
Content and search workAre new pages, copywriting, and ongoing SEO included or quoted separately?
For my packages, managed platform hosting after the included three months is $30 per month (₱1,800). Website care and search plans are alternatives that include hosting; they are not all stacked together. Branded transactional email is separate. The pricing page lists the current options.

First-year website budget examples

For my packages with managed hosting, the first three months are included. The remaining nine months cost ₱16,200 ($270) in total.

ProjectBuildNine additional months of hostingFirst-year subtotal
Custom Landing Page₱120,000₱16,200₱136,200
Express business website₱180,000₱16,200₱196,200
Bespoke Pro₱300,000₱16,200₱316,200
Bespoke Max₱480,000₱16,200₱496,200
These subtotals exclude domain registration, business mailboxes, optional integrations, payment charges, and applicable taxes. With the same managed hosting plan, a full subsequent year of hosting is ₱21,600 ($360).

How much does website maintenance cost?

Maintenance covers work such as updates, backups, monitoring, repairs, and agreed content changes. Hosting pays for running the site; a care plan adds services. Ask which tasks are included, their limits, and how additional work is billed.

For a WordPress quote, include theme and plugin licence renewals plus the work to test updates and resolve conflicts. For my custom builds, choose managed hosting or a care plan suited to the support you need. Compare the total plan price, since my care plans already include hosting.

Why WordPress and Templates Can Cost More Later

A low setup price can become expensive when the business needs more than the original theme allows. The costs usually appear in a few places.

  • Paid plugins and renewals. Forms, booking, memberships, page builders, and other features can each introduce a separate licence or subscription.
  • Compatibility and maintenance. A WordPress build combines the core platform, theme, and plugins. Updates need checking, and conflicts or abandoned plugins can require paid repair or replacement work.
  • Design workarounds. Changing a theme beyond its intended layout can mean custom CSS, extra extensions, and repeated testing. You can end up paying for custom work while keeping the original constraints.
  • Performance cleanup. Heavy page-builder output, unused theme features, and added scripts can create loading problems that need another round of development to address.
  • A second build. If your content model, booking flow, or brand direction outgrows the template, migration can mean paying again for design, development, content transfer, and redirect planning.

These costs depend on the implementation. The practical question is whether the proposed setup already supports the business you are building. If it needs extensive customisation from day one, paying for a purpose-built website can be the better use of your budget.

My builds avoid the WordPress theme and plugin stack. You pay for the design and functionality your project needs, with hosting and optional ongoing services stated separately. Custom software still needs maintenance, but you are not buying a collection of theme workarounds as the foundation for your business.

Ecommerce Website Costs in the Philippines

For a platform-based store, the ₱70,000–₱250,000 reference range above is a starting point. Product variations, inventory, delivery zones, payment methods, and custom workflows determine the final scope.

My ecommerce setup add-on is ₱90,000 ($1,500) on top of the selected website package. It covers a product catalogue and Stripe card checkout, with Apple Pay, Google Pay, and Link where eligible. For example, Bespoke Pro plus ecommerce setup is ₱390,000 ($6,500) before hosting beyond the included period and other extras.

An additional payment provider, such as PayMongo for GCash or Maya, starts at ₱30,000 ($500) per provider. Payment-provider eligibility, transaction fees, and any platform subscriptions are separate from development fees.

Before agreeing to a store budget, define the number of products to set up, variations, shipping rules, stock management, and order notifications. These determine whether the standard add-on covers the work or a broader estimate is needed. See the ecommerce website cost guide for the full scope discussion.

Why Invest in a Custom Website?

Position your business above interchangeable competitors

Your website should explain why someone should choose you. I build the page structure, visual direction, service presentation, and calls to action around that decision. Your strongest work and proof get the space they deserve, instead of being squeezed into whichever sections came with a theme.

For a premium service business, this matters before the first conversation. Prospects can see the quality of your work, understand your approach, and arrive with better questions than “What is your cheapest price?” My design work has earned CSS Design Awards recognition for UI, UX, and Innovation.

Give visitors a clear path to enquire

Good conversion design answers the questions that hold people back. What do you do? Is it right for them? Can they trust you? What happens next? I use content hierarchy, relevant proof, readable mobile layouts, and clear contact or booking paths to help visitors make that decision.

Custom motion adds character and directs attention to important details. The goal is a website that feels considered from the first impression through to the enquiry, with interactions designed as part of the experience.

Build around your team's actual work

A content management system (CMS) is the dashboard you use to update your website without editing code. I build that dashboard around the content your team manages. You update the service, article, or company information in its own fields without rebuilding a page layout each time. The editable areas depend on your package.

Bespoke Max lets your team edit content on every page and create new pages from layouts designed for your site. It includes the same light custom CRM as Pro, with follow-up dates and due reminders inside the dashboard, plus an overview of lead volume, source pages, and win rate. As your content grows, your team can publish from its own design system and keep the presentation consistent.

Keep control over performance and future changes

I custom-code in SvelteKit, which gives me control over the page structure, loading behaviour, interactions, and backend. I can build the feature your business needs without making it fit a marketplace theme or assembling a chain of WordPress plugins.

That control is useful when you need faster mobile pages, a distinctive layout, more precise content editing, or a new business integration. Design and development stay with me throughout the project, so the approved design carries through into the working website.

My Custom Website Packages

My work is custom-designed and built with SvelteKit. Clients work directly with me. The packages differ in page count, design collaboration, editing tools, and features for managing enquiries.

Prices are in US dollars, with PHP equivalents calculated at ₱60 per $1.

PackagePricePHP equivalentMain scopeTypical timeline
Custom Landing Page$2,000₱120,000One custom page with motion and one review round on a private preview. Self-service content editing, a blog, and an admin dashboard are not included.1–2 weeks
Express$3,000₱180,000Up to eight pages. Edit your homepage, publish blog posts, and manage one additional agreed content area. Review the working site after I design and build it.Approximately 2–3 weeks
Bespoke Pro$5,000₱300,000Up to 12 pages with collaborative design and advanced motion. Edit your homepage, blog, company details, and one additional content area. Includes a light custom CRM with enquiry capture, stages, tags, notes, search, filters, and CSV export.4–6 weeks
Bespoke Max$8,000₱480,000Up to 20 designed pages, with content editing on every page. Create more pages from your own layout library. Includes the Pro CRM plus dashboard-only follow-up dates, due reminders, and lead reporting.6–10 weeks
All four include three months of managed platform hosting, SSL, CDN, technical SEO, and 30 days of post-launch support. Managed data and media storage are included where the project needs them. Timelines depend on the agreed scope, content readiness, and feedback.

The additional editable content area in Express and Pro is agreed before development. Max includes unlimited page creation from the layouts built for your site; new layout designs are a separate scope.

Ecommerce and connections to external business tools are separate add-ons. Pro and Max include their own light custom CRM. Connecting it to an existing customer relationship management (CRM) system, such as HubSpot or Salesforce, is separate work. See the full package inclusions and add-ons before comparing a quote.

A Light Custom CRM Is Included in Pro

A CRM is a customer relationship management tool. In Pro and Max, it is a private dashboard built around your agreed website forms, so you can manage enquiries and follow up without juggling email threads and spreadsheets.

  • Collect enquiries and requests from the agreed forms in one place.
  • See each contact's source and what they are interested in.
  • Organise contacts with stages and tags.
  • Keep internal notes for each contact.
  • Search, filter, and export your contacts as a CSV file.

The scope focuses on the everyday work of a service business: know who enquired, what they need, and what to do next. Advanced sales automation, marketing email campaigns, and connections to external CRM platforms are separately scoped. Customer accounts and login-activity tracking require separate scope.

Bespoke Pro includes this light custom CRM at $5,000 (₱300,000). Max adds dashboard-only follow-up dates and due reminders, alongside full-site content editing, reusable page layouts, and lead reporting. Reminder emails are not included.

Collaboration Is Part of the Investment

The deeper collaboration in Bespoke Pro and Max is a major part of their value. We work through your positioning, customer questions, content priorities, and design direction together. You bring the knowledge of your business; I translate it into a website customers can understand and use.

Discovery and research shape the sitemap and the purpose of each page. We identify the proof, content, and actions those pages need before polishing the layouts. This is where we resolve questions such as which service to lead with, how to explain your difference, and what a prospective client needs to see before contacting you.

Review decisions while they can still improve the build

For Pro and Max, we explore the visual direction in Figma, then review responsive layouts and motion on the working staging site. Pro includes two Figma revision rounds and one staging-polish round; Max includes that collaborative process too. You can judge how the website actually behaves, and give feedback directly to the person designing and building it.

Your client portal keeps tasks, files, approvals, and conversations together. Your part is to provide business context, supply or approve content, and consolidate stakeholder feedback through one lead approver. I lead the design and technical decisions and explain what needs your input at each stage.

Choose Pro or Max if close design collaboration matters to you. Express takes a shorter route: I design and build directly, then you review the staging website in one consolidated revision round. It is still custom work, with a different level of involvement and a tighter production process.

See my web design and development process for the full workflow, from onboarding through testing, training, and handover.

Foundational SEO Is Included in the Build

Your website should launch with its search foundations in place. Every package includes technical SEO and structured content, so this work is considered during development instead of left as a separate repair job after launch.

  • Clear page structure. Descriptive headings and organised content help visitors and search engines understand each page.
  • Search metadata. Page titles and descriptions communicate what the page covers and how it relates to a search.
  • Crawlable architecture. Internal links, canonical URLs, crawl rules, and sitemap support help search engines discover and interpret the right pages.
  • Relevant structured data. Markup describes the business and appropriate page content in a format search engines can process.
  • Mobile performance. Responsive layouts, media handling, and loading behaviour receive attention during the build.
  • Launch checks. Search Console and sitemap submission are part of preparing the site for search visibility.
For a multi-page site, the structure also gives your services and expertise room to grow. A useful service page can explain a specific offer in depth instead of burying everything on one generic page. My on-page SEO guide explains how page intent, content, internal links, and metadata work together.

An ongoing SEO retainer extends that foundation with continued research, new content, search-performance analysis, and optimisation. The build includes the foundation; a retainer funds the continuing work to expand it.

Prime Home Health: enquiries before the SEO retainer

Prime Home Health saw a surge in enquiries after the custom rebuild, before the ongoing SEO retainer began. The website had an immediate job to do: make the care offering clear, establish trust, and help families take the next step. That conversion work belonged in the build itself.

The later SEO work expanded its search visibility. These are connected benefits with different roles: a better website helps turn visitor interest into enquiries, while continued SEO develops more opportunities for people to find it. See the Prime Home Health case study for the wider project.

Hourly Rates, Project Fees, and Location

An hourly rate is useful when the work is ongoing or hard to scope in advance. A fixed project fee is easier to compare when the deliverables and revision limits are clear. In either case, ask for the expected total and the process for approving extra work.

My packages use fixed project fees, so you can see the deliverables and investment before committing. Working directly with me connects your budget to senior design and development expertise, with one person accountable for both.

For more on evaluating that expertise, see hiring a web developer in the Philippines.

How to Compare Website Quotes

Send each provider the same short brief. Include the required pages, content you already have, editing needs, integrations, launch date, and who will approve the work.

Before signing, get clear answers to these questions.

  1. Which layouts and functions are included, and which are optional?
  2. Who writes and uploads the content?
  3. What can I edit myself after launch?
  4. How many revisions are included, and what counts as a scope change?
  5. Who owns the domain, design files, source code, and third-party accounts?
  6. What testing and handover are included?
  7. What are the first-year and renewal costs?
  8. What happens if either side delays or ends the project?

Ask to see a similar completed website and, where possible, its editing interface. A portfolio image shows visual work; it does not tell you whether a form works or whether the owner can update the content.

For a healthcare website, identify which system will handle booking and sensitive intake information before pricing the work. Keep that scope explicit rather than assuming a theme, framework, or hosting plan makes the whole website compliant.

Payment Terms and Project Timelines

Deposit and milestone arrangements vary. The agreement should state what starts the work, when each payment is due, what you review at each milestone, and when ownership or access transfers.

A short timeline is possible for a tightly scoped custom page with ready content. A larger project with multiple decision-makers and integrations needs more time. Ask which assumptions support the promised date and what happens if they change.

For my work, the package timelines above reflect different processes. Express starts with a staging build for review; Pro includes a collaborative design stage. The proposal confirms the payment schedule and scope for your project.

How to Calculate Your Website's ROI

Use additional profit, not total revenue, when deciding whether a website project is affordable. Include the build, ongoing costs, and any extra marketing needed to attract customers. Separate new business from sales the old website would already have generated.

For example, suppose an improved website brings two additional customers a month, each contributing ₱5,000 after the cost of delivering the service. That is ₱10,000 in additional monthly contribution. If extra website and marketing costs are ₱3,000 a month, ₱7,000 remains toward recovering the build cost. A ₱140,000 build would take 20 months to recover under those assumptions.

This is a hypothetical budgeting example, not a prediction. Test the assumptions against your enquiry volume, close rate, margins, and capacity. Higher website spending does not automatically produce more leads.

Choosing a Scope You Can Afford

Start with the customer action you need: an enquiry, a booking, a purchase, or access to useful information. Fund the pages and functions needed for that action, then identify what can wait.

If you want a custom site, compare my packages and inclusions or book a discovery call. Bring your page list, required integrations, and budget. I can then tell you which scope fits and what would need a separate estimate.
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Frequently Asked Questions

  • Use ₱20,000–₱40,000 for a basic site, ₱50,000–₱200,000 for a business or corporate site, and ₱70,000–₱250,000 for a platform-based store as initial reference ranges. Compare design, content, editing, and integrations within the quote. My custom packages cost ₱120,000–₱480,000, with foundational SEO included.

  • The budget depends on whether you need a basic presence or a custom site built around your services and customer journey. My Express package is ₱180,000 for up to eight custom pages, with tools to edit your homepage, publish blog posts, and manage one additional agreed content area. Bespoke Pro is ₱300,000 with collaborative design, editing tools for your homepage, blog, company details, and one additional area, plus advanced motion and a light custom CRM to organise enquiries and follow-ups. Add hosting, domain, and any optional services to compare first-year totals.

  • You get a website planned around your positioning, customers, and business processes. My work combines original design, conversion paths, custom development, and foundational SEO. A template can become more expensive when you add plugin subscriptions, extensive customisation, performance repairs, or a rebuild to support what your business actually needs.

  • Every package includes three months of managed platform hosting and 30 days of post-launch support. After that, managed hosting is $30 per month (₱1,800). Care and search plans include hosting and provide additional services. Domain registration, business mailboxes, and optional integrations are separate budget items.

  • Foundational SEO is included in every build: technical SEO, structured content, metadata, relevant structured data, and sitemap submission. An ongoing retainer covers continued search research, content expansion, analysis, and optimisation. Your website launches with its search foundation already implemented.

  • Pro and Max include collaborative design, with Figma reviews and feedback on the working staging site. You provide business context, content approvals, and consolidated feedback; I lead design and development. Express is more hands-off: I build directly and you review the staging website in one revision round. Explore the full process.

  • Yes. Bespoke Pro includes a light custom CRM: a private dashboard for agreed form submissions, contact sources and interests, stages, tags, notes, search, filters, and CSV export. Max adds follow-up dates and due reminders inside the dashboard, plus lead reporting. Reminder emails are not included. Advanced automation, marketing email campaigns, external CRM integrations, and customer-account features are separately scoped.

  • My Custom Landing Page typically takes 1–2 weeks, Express approximately 2–3 weeks, Pro 4–6 weeks, and Max 6–10 weeks. Content readiness, timely approvals, and agreed integrations shape the final schedule.

  • Ecommerce is a separately scoped add-on. We define product setup, checkout, payment methods, delivery rules, and ongoing provider fees before development. Pro and Max include a light custom CRM for form enquiries, contact sources and interests, stages, notes, tags, search, filters, and CSV export. Connecting to an existing CRM such as HubSpot or Salesforce is a separate integration.

  • Platform-based store budgets in the comparison start at ₱70,000–₱250,000. My ecommerce setup is a ₱90,000 add-on to a website package; Bespoke Pro plus that add-on totals ₱390,000 before ongoing costs and extras. Additional gateways, complex delivery rules, and integrations need their own scope.

  • Express is ₱180,000, including the first three months of managed hosting. Nine more months at ₱1,800 add ₱16,200, giving a ₱196,200 first-year subtotal. Domain registration, business email, optional add-ons, and applicable taxes are separate.