Step 05 of 09

Web Design & Prototyping

Figma establishes the visual direction quickly. Interactive and animation-led sections then move into an AI-assisted development prototype on staging, so you can review how the real website looks, responds, and moves instead of approving static screens alone.

What this stage produces

Clear outputs before the next step.

  • An approved visual direction explored in Figma
  • A responsive component system translated into working code
  • Purposeful motion and interactions tested on staging
  • A reviewed development prototype ready for full production

Explore the direction in Figma

Figma is used for mood, key layouts, type, color, imagery, and the components that establish the visual system. This gives us a fast place to compare directions and resolve important design decisions.

Not every interaction needs to be simulated in a static design file. The parts that depend on movement, responsiveness, or real content are stronger when reviewed in the browser.

Prototype the real experience in development

AI-assisted design-to-code translation speeds up the move from Figma into responsive SvelteKit components. I still direct, review, and refine the implementation, so AI supports the craft rather than making design decisions for the project.

Key layouts, transitions, scroll behavior, and microinteractions are reviewed on staging across realistic screen sizes. The staging prototype is the real website taking shape, not a throwaway demo.

Approve design and behavior together

You review visual decisions in Figma and working behavior on staging. Feedback stays connected to the place where the decision can be seen clearly.

This removes a disconnected design handoff and gives Web Development an approved system, working prototype, and clearer production priorities.

Match prototype fidelity to the decision

A static Figma composition is enough when the decision concerns hierarchy, type, color, imagery, or content order. A working browser concept is used when responsiveness, scroll behavior, timing, state, or integration risk needs proof.

This avoids spending production time on a polished simulation that cannot answer the real implementation question.

Plan complex motion before coding it

Animation-led sections begin with the message, key states, trigger, timing relationship, responsive behavior, and reduced-motion alternative.

Complex sequences can be storyboarded before they move into a development prototype, giving the client a clear concept to review before the detailed build begins.