Healthcare Website Redesign & SEO Case Study: Prime Home Health
The starting point: people knew the business, but the website wasn't bringing enquiries.
Prime Home Health already attracted branded search traffic: people looking for the clinic by name. Yet the old Wix website generated no leads or enquiries, according to the client. The rushed-looking Wix template, disconnected images and uneven presentation failed to communicate the trust families need when choosing care. The website did not reflect the credibility of the business behind it.
After the custom website rebuild launched, enquiries came in quickly. The first 30 days brought 30+ enquiries: 20 form enquiries, plus an estimated 10–20 phone enquiries according to the client, compared with no enquiries through the old website.
I attribute that early surge primarily to the rebuild. The business already had branded traffic; the new site gave those visitors a stronger presentation of the service and a clearer path to enquire. Ongoing SEO subsequently brought more search traffic to that improved website.
The project had two connected jobs: improve what happened when someone visited, then help more people discover the business. That is the value of combining custom web design and development with ongoing SEO.
First, rebuild the website around the enquiry
The custom rebuild replaced the old Wix site with a website designed around the business, its services and the families considering care. The design brought the imagery, service content and page structure into a coherent, professional presentation. Clearer positioning helped families understand the care available, while straightforward contact paths made it easier to enquire.
Conversion and technical foundations together. The build included responsive layouts, clean markup, page headings, metadata and a crawlable structure. These foundations supported the visitor experience and gave the subsequent SEO work a stronger starting point.
The first result was enquiries after launch. That matters for a business with existing demand: a better website can help turn interest into conversations before a longer-term SEO campaign expands its audience.
Then, grow discovery through ongoing SEO
The SEO retainer focused on local searches such as "home care winnipeg" and "home care services in winnipeg," with service, condition and location content matching what families needed to know.
This was the later traffic-growth phase, separate from the initial enquiry surge. The August SEO report compares July 15–August 11 with June 17–July 14, 2026: two equal 28-day periods. Organic clicks rose 28% to 502, and impressions rose 29% to 26,100.
Enquiries after the rebuild. High-volume rankings and 170% more clicks through SEO.
The rebuild brought an early surge in enquiries. The later search snapshots show how ongoing SEO expanded visibility, including searches beyond the business name.
Page 1 for five home-care keywords with 1,000+ monthly searches each.
The previous report’s standout result was #2 for “post-operative home care Winnipeg,” a very low-volume phrase identified in my May review. Higher-demand home-care searches remained outside the top 10. By the May report, five terms with an estimated 1,000–1,300 monthly searches each had reached Page 1, including “home care Winnipeg” at #7.
| Search term | Estimated searches/month | Pre-rebuild baseline | May position |
|---|---|---|---|
| home care Winnipeg | 1,300 | 24.5 | #7 |
| home health Winnipeg | 1,000 | Not ranking in report | #7 |
| home care in Winnipeg | 1,000 | 21.2 | #9 |
| home health care Winnipeg | 1,000 | 27.7 | #8 |
| Winnipeg home care services | 1,000 | 28.0 | #9 |
Source: the first SEO Impact Report, sent May 22, 2026. Baselines are the report’s pre-rebuild average positions; May values are its recorded rank checks, so measurement methods differ. These five terms were in the top 10; three other head terms were #12–15. Search volumes are estimates, not unique visitors.
This is the search result that matters for a care business: visibility for services families are actively looking for, supported by a website that gives them confidence to enquire. The first-month enquiry surge followed the rebuild; this May report documents the subsequent search progress, rather than a promise of rankings within 30 days.
Organic clicks grew 170% between the May and August reports.
The first report recorded 186 organic clicks and 10,100 impressions for the 28 days ending May 21. The August report recorded 502 clicks and 26,100 impressions for July 15–August 11: 170% more clicks and 158% more impressions across equal-length reporting windows.
The August report also shows continued growth against its immediately preceding 28 days: clicks rose from 392 to 502 (+28%). From launch through August 11, the report records approximately 1,400 organic clicks and 73,400 impressions.
The client has now stopped running ads.
By September 2026, the client had stopped running paid ads altogether. The rebuild had already brought an early surge in enquiries, and ongoing SEO was expanding organic search traffic.
The August report values those 502 organic clicks at approximately US$2,947 in equivalent paid traffic, using a weighted Google Ads benchmark of US$5.87 per click. Its cumulative estimate from launch through August 11 is US$8,318.
These figures estimate what comparable traffic might cost to buy. They are not measured ad-spend savings or revenue. A financial ROI calculation would also need confirmed client revenue, margins and the full website and SEO investment.
The report classifies 393 clicks, or 78%, as non-branded, up from 304 in the prior period. That classification subtracts identified branded clicks from total clicks; it includes queries withheld by Google for privacy, so the share is an estimate.
The searches families use to find care moved onto Page 1.
The previous provider's final report put “home care agency Winnipeg” at #30 and “home care services Winnipeg” at #22. By the August report, those same terms ranked #8 and #10. The business was now appearing in the top 10 for both local service searches.
| Search term | March 24 | August report |
|---|---|---|
| home care agency Winnipeg | #30 | #8 |
| home care services Winnipeg | #22 | #10 |
| private nursing Winnipeg | #10 | #5 |
| in-home senior assistance Winnipeg | #18 | #6 |
| senior home care Winnipeg | #19 | #7 |
| elderly home care Winnipeg | #25 | #8 |
The difference was search demand. A high position for one very low-volume phrase gave a limited picture of performance. The rebuild and ongoing SEO work brought visibility to higher-demand care searches, backed by a website that earned trust and generated enquiries.
66 tracked keywords in Google's top 10.
The August report records three tracked keywords in the top three and an average tracked position of 11.7. These are the report's dated rank checks.
| Keyword | Monthly volume | Position |
|---|---|---|
| home health care winnipeg | 1.0k | #5 |
| home health winnipeg | 1.0k | #6 |
| private home care winnipeg | 210 | #6 |
| health care agencies | 260 | #3 |
| private home care winnipeg cost | 90 | #3 |
| home care services in winnipeg | 1.3k | #8 |
Service and area pages generated 570 organic clicks from launch through August 11, approximately 40% of all organic clicks in the report. The SEO work gave families more relevant entry points into the rebuilt website.
30+ enquiries in the first 30 days.
The early change was people reaching out after the new website launched. I attribute that primarily to the custom rebuild making better use of existing interest in the business.
The first 30 days brought 20 form enquiries. The client also estimates 10–20 phone enquiries. SEO's later contribution was bringing more search traffic to the rebuilt site.
This is a healthcare site, so it was built privacy-aware from day one. Manitoba clinics are "trustees" under PHIA, the Personal Health Information Act, and the federal PIPEDA covers how a private practice collects personal information through its website. The build reflects that: HTTPS throughout, forms that ask only for what's needed, clear consent language, and no patient information exposed in public.
This shows an awareness of the regulatory landscape. It is not legal advice or a certification of compliance.
I rank for my own competitive keywords. I can do it for yours.
Prime Home Health wasn't luck. It's the same local SEO playbook I run on my own site, in one of the most competitive niches there is: web design in the Philippines, against established agencies with bigger teams and budgets.
That's the test that matters. Anyone can rank for easy terms. Ranking at the top for the phrases buyers actually search, in a market full of agencies fighting for them, is the proof the playbook works. Prime Home Health is that same playbook applied to a local healthcare clinic.
Here's how I'd replicate it for you:
- Audit and rebuild the foundation. Fix indexing, headings, meta, speed, and structure so Google can actually read and rank your site.
- Map the money keywords. Find the high-intent local terms your customers type, and the gaps your competitors leave open.
- Build pages that match intent. Real content for real searches: services, locations, conditions, the questions people ask before they buy.
- Track, refine, and compound. Measure every keyword against a real rank tracker, double down on what moves, and let the rankings stack.
Transform your website into a revenue-generating asset
Partner with an award-winning web designer and web developer from the Philippines, delivering world-class websites to global brands. 15+ years of experience creating sites that convert visitors into customers.
Frequently Asked Questions
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The 28 days ending May 21, 2026 recorded 186 organic clicks and 10,100 impressions. July 15–August 11 recorded 502 clicks and 26,100 impressions. Across those equal-length reporting windows, clicks grew 170% and impressions grew 158%, rounded. This compares the May and August SEO reports, not the old website’s lifetime traffic with a single month.
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The May report, sent May 22, 2026, records five home-care keywords in the top 10, each with an estimated 1,000–1,300 monthly searches. Home care Winnipeg ranked 7, home health Winnipeg 7, home care in Winnipeg 9, home health care Winnipeg 8, and Winnipeg home care services 9. Three additional head terms were at positions 12–15. These are dated report results; keyword volumes are estimates, not unique visitors.
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The previous provider reported home care agency Winnipeg at position 30 and home care services Winnipeg at position 22 on March 24, 2026. The August report records those same searches at positions 8 and 10. The previous report’s standout result was position 2 for post-operative home care Winnipeg, identified as a very low-volume phrase in my May review. The important improvement was visibility for higher-demand local care searches. These are reported positions from different trackers, whose settings may differ.
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The first 30 days after the rebuild brought 30+ enquiries: 20 form enquiries plus a client-estimated 10–20 phone enquiries. Later, the August SEO report recorded 502 organic clicks, up 28% over the prior 28 days. By September 2026 the client had stopped running paid ads. The report estimates US$2,947 in equivalent advertising value for those 502 clicks, using a US$5.87 CPC benchmark. This is an illustrative traffic replacement cost, not measured revenue, savings or financial ROI.
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The business already had branded search traffic, but the old website generated no enquiries. After the custom rebuild launched, enquiries surged. The first 30 days brought 30+ enquiries: 20 form enquiries, plus an estimated 10–20 phone enquiries according to the client.
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I attribute the early enquiry surge primarily to the custom rebuild improving how the site served existing visitors. Ongoing SEO later brought more search traffic. We do not have channel-level attribution for the first-month enquiries, and this case study does not claim that SEO delivered Page 1 rankings in 30 days.
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Branded searches include the business name. Non-branded searches describe a service or need, such as home care Winnipeg. Prime Home Health already had branded traffic before the rebuild. The later SEO work expanded its visibility for service and local searches.
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The rebuild included responsive layouts, clean markup, page headings, metadata and a crawlable site structure. The ongoing SEO retainer then developed service, condition and location content to reach more relevant searches.
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Search Console and rank-tracker screenshots document historical search visibility. There were 30+ enquiries in the first 30 days: 20 form enquiries, plus 10–20 phone enquiries estimated by the client. Search clicks are not leads, and enquiries are not confirmed clients. The August report compares July 15–August 11 against June 17–July 14, 2026, two equal 28-day periods.
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First, look at who already visits, what they need to know and what stops them getting in touch. Build the website around that decision, with SEO foundations included. Then use ongoing search work to expand relevant traffic. A strategy call helps identify which part your business needs first.