Step 02 of 09
Discovery connects the website to a business decision. Before discussing layouts or animation, we identify what visitors must understand, believe, and do for the project to succeed.
What this stage produces
We clarify whether the site needs to generate qualified inquiries, support a sales team, establish authority, sell products, reduce repetitive questions, or enable a custom workflow.
A project can support several goals, but one goal must lead the hierarchy.
We identify what visitors already know, what they are worried about, what alternatives they are comparing, and what proof would make them comfortable taking the next step.
This gives the later content and design work a real decision to support.
Useful measures can include qualified leads, booked calls, product sales, organic visibility, completion rates, page speed, or fewer support requests.
We choose measures the website can realistically influence and record the starting baseline when data exists.
We identify decision-makers, content ownership, legal or compliance needs, integrations, internal deadlines, available data, and technical dependencies while there is still time to plan around them.
Discovery does not eliminate uncertainty. It makes the important unknowns visible and assigns the next action needed to resolve them.
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